Client

Avalon Pro

Contents

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What We DID

Let’s break it down…

Web Design:

  • Design briefing
  • Fully bespoke web design
  • UX & UI focus

 

Web Development:

  • Custom coded
  • Full stack developers
  • Fully responsive (Mobile friendly)
  • Unlimited pages
  • Speed optimised
  • SEO friendly

 

For eCommerce (if applicable):

  • Payment gateway integration (multiple options)
  • Prominent cart / basket buttons
  • Unlimited products & categories (Capacity)
  • Stock / inventory management
  • Auto order confirmation emails
  • Sales Reporting
  • Shipping / returns info pages

 

FREE optional extras:

  • Social media integration
  • Reviews / Blog pages
  • Email date capture

Designed for more extensive coverage, this package is suitable for weddings, celebrations, and corporate events.

What’s Included:

  • Up to 4 hours of filming and photography.
  • Comprehensive editing of footage and photos.
  • Highlight video and extended photo album delivery.

Add-Ons:

  • Drone Use: (Optional Extra)

Unique Selling Points:

  • Ideal for capturing the highlights of significant occasions.
  • Professionally edited content to relive memorable moments.

Setup:

  • Domain name
  • 12 months hosting
  • Emails
  • Privacy Policy (GDPR)
  • SSL Certificate

Support:

  • Dedicated project manager
  • Back-end access & training
  • Unlimited alterations*
  • Technical support
  • Inhouse content writers

1. Website Audit:

  • In-depth analysis of your website’s current SEO status.
  • Identification of technical issues affecting performance.

2. Keyword Research:

  • Comprehensive research to identify relevant and high-performing keywords.
  • Selection of target keywords based on your business goals.

3. On-Page Optimization:

  • Optimization of meta tags, headers, and other on-page elements.
  • Content recommendations for improved SEO performance.

4. Content Creation:

  • Regular creation of SEO-optimized blog posts or articles (up to 6/month).
  • Content designed to engage your audience and boost search rankings.

5. Backlink Building:

  • Strategic link-building campaigns to increase your website’s authority.
  • Outreach to relevant websites for quality backlinks.

6. Monthly Reporting:

  • Detailed reports on keyword rankings, website traffic, and performance improvements.
  • Analysis of SEO efforts and recommendations for the next steps.

Ideal for startups and small businesses looking to establish their initial brand presence.

What’s Included:

  • Logo Design (2 initial concepts, 1 revision).
  • Basic Branding Guide (color palette, font suggestions).
  • Social Media Profile Image and Banner Design.
  • Business Card Design (single-sided).

Project Details

Avalon Pro, known for its extensive specialized services and commitment to excellence, faced significant digital challenges before partnering with Pixel Media Group (PMG), resulting in key challenges in their online presence. 

Key Challenges

  • Limited Online Visibility: Avalon Pro struggled with low organic traffic and poor search engine rankings, making it challenging for potential clients to discover their services online.
  • Outdated Website Interface: The previous website did not align with modern design standards, resulting in a poor user experience and a low conversion rate.
  • Inconsistent Brand Representation: The lack of high-quality visual content led to inconsistent brand messaging and failed to showcase Avalon Pro’s professionalism and the scope of their services effectively.
  • Underutilized Social Media Presence: Avalon Pro’s social media channels were not fully leveraged, leading to missed opportunities in building a community, enhancing brand awareness, and generating leads.
 

Solutions

  • Enhanced Digital Strategy and SEO Optimization: PMG developed a robust digital strategy, optimizing Avalon Pro’s website for search engines, and improving online visibility. Through careful keyword research and content optimization, we ensured that Avalon Pro ranked higher in search engine results, driving more organic traffic to their site.
  • Website Redesign and User Experience Improvement: We revamped the Avalon Pro website with a focus on modern design, user-friendly navigation, and mobile responsiveness. The new website now effectively communicates the company’s services and values, leading to improved user engagement and higher conversion rates.
  • Professional Visual Content Creation: PMG organized professional photo and video shoots to accurately depict the quality and breadth of Avalon Pro’s services. This visual content was strategically used across the website and marketing materials, creating a cohesive and compelling brand image.
  • Comprehensive Social Media Management: We developed and executed a targeted social media strategy, enhancing Avalon Pro’s presence on various platforms. By regularly posting engaging content, interacting with the audience, and running targeted ad campaigns, we significantly increased Avalon Pro’s brand awareness, community engagement, and lead-generation efforts.

 

Through these tailored solutions, PMG addressed Avalon Pro’s pain points effectively, transforming their online presence and setting the stage for sustained growth and success in their industry.

 

Step By Step

To make the project run as smoothly as possible we will guide you through the following steps.

Step 1

Design Briefing

About you, the brand, the business and your detailed project requirements.

Step 2

Branding

From logo to typography, full brand guidelines provided.

Step 3

Bespoke Design

Your briefing brought to life in a unique concept visual with unlimited alterations.

 

Step 4

Web Build

Custom coded features and functionality built to your specific requirements and your own approved design.

 

Step 5

Launch

Go live online, once approved. Full back-end training given Support & Aftercare.

 

Step 6

Aftercare

Unlimited alterations, changes and additions with a personal, dedicated account manager.

 
 

Step 7

Grow / Scale

Optional expert marketing channels available to scale up your business and exceed your goals.

 

Contact

We look forward to hearing from you, If you have any questions please don’t hesitate to drop us a message or give us a call.

We look forward to speaking to you soon!