Client

Clifford Morton

Contents

You can click on a section to go directly there.

What We DID

Let’s break it down…

Web Design:

  • Design briefing
  • Fully bespoke web design
  • UX & UI focus

 

Web Development:

  • Custom coded
  • Full stack developers
  • Fully responsive (Mobile friendly)
  • Unlimited pages
  • Speed optimised
  • SEO friendly

 

For eCommerce (if applicable):

  • Payment gateway integration (multiple options)
  • Prominent cart / basket buttons
  • Unlimited products & categories (Capacity)
  • Stock / inventory management
  • Auto order confirmation emails
  • Sales Reporting
  • Shipping / returns info pages

 

FREE optional extras:

  • Social media integration
  • Reviews / Blog pages
  • Email date capture

Setup:

  • Domain name
  • 12 months hosting
  • Emails
  • Privacy Policy (GDPR)
  • SSL Certificate

Support:

  • Dedicated project manager
  • Back-end access & training
  • Unlimited alterations*
  • Technical support
  • Inhouse content writers

Ideal for startups and small businesses looking to establish their initial brand presence.

What’s Included:

  • Logo Design (2 initial concepts, 1 revision).
  • Basic Branding Guide (color palette, font suggestions).
  • Social Media Profile Image and Banner Design.
  • Business Card Design (single-sided).

Project Details

Clifford Morton, a distinguished investment consultancy based in London’s Canary Wharf, is renowned for its comprehensive approach in sourcing lucrative investment opportunities and matching them meticulously with client needs. Despite their industry prowess, Clifford Morton faced several digital challenges that hindered their ability to fully leverage their online presence for business growth. Recognizing these challenges, they partnered with Pixel Media Group (PMG) to revitalize their digital strategy and online footprint. 

Key Challenges:

  • Limited Digital Exposure: Despite their profound industry expertise, Clifford Morton’s online presence did not effectively capture the breadth of their services or their success in the investment consultancy domain. This limited their visibility to potential clients.
  • Outdated Web Infrastructure: The existing website did not meet contemporary design norms, resulting in subpar user experiences and diminished engagement and conversion rates.
  • Inadequate Representation of Brand and Expertise: The website’s content and visual elements failed to convey the depth of Clifford Morton’s market knowledge, network, and success stories, undermining their brand’s perceived value.
  • Underperformance in SEO and Content Strategy: The content and structural aspects of the website were not optimized for search engines, leading to lower visibility in search results and missed opportunities in organic reach.

Solutions:

  • Strategic SEO and Content Enhancement: PMG conducted an in-depth SEO analysis and content revision to elevate Clifford Morton’s search engine rankings. By identifying and integrating key industry-specific keywords and optimizing website content, we significantly improved organic traffic and online discoverability.
  • Website Revitalization and UX Optimization: We restructured the Clifford Morton website with modern design principles and user-centric navigation. The new, responsive design ensures a seamless experience across devices, effectively communicating the firm’s services and expertise, thereby boosting user engagement and conversion rates.
  • Elevated Brand Presentation: PMG crafted high-quality content, including visual and textual elements, to authentically represent Clifford Morton’s market knowledge and network. This strategic content curation strengthened their brand image and effectively communicated their value proposition to website visitors.
  • Targeted Content and Digital Strategy: Recognizing the importance of a dynamic digital presence, PMG developed a tailored content strategy for Clifford Morton. This approach not only highlighted their consultancy prowess but also engaged potential clients through insightful, industry-relevant content.
 

Through these strategic interventions, Pixel Media Group successfully transformed Clifford Morton’s digital presence, aligning it with their esteemed market position and paving the way for enhanced client engagement and business growth.

See the results

Step By Step

To make the project run as smoothly as possible we will guide you through the following steps.

Step 1

Design Briefing

About you, the brand, the business and your detailed project requirements.

Step 2

Branding

From logo to typography, full brand guidelines provided.

Step 3

Bespoke Design

Your briefing brought to life in a unique concept visual with unlimited alterations.

 

Step 4

Web Build

Custom coded features and functionality built to your specific requirements and your own approved design.

 

Step 5

Launch

Go live online, once approved. Full back-end training given Support & Aftercare.

 

Step 6

Aftercare

Unlimited alterations, changes and additions with a personal, dedicated account manager.

 
 

Step 7

Grow / Scale

Optional expert marketing channels available to scale up your business and exceed your goals.

 

Contact

We look forward to hearing from you, If you have any questions please don’t hesitate to drop us a message or give us a call.

We look forward to speaking to you soon!