Client

Klip Global

Contents

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What We DID

Let’s break it down…

Web Design:

  • Design briefing
  • Fully bespoke web design
  • UX & UI focus

 

Web Development:

  • Custom coded
  • Full stack developers
  • Fully responsive (Mobile friendly)
  • Unlimited pages
  • Speed optimised
  • SEO friendly

 

For eCommerce (if applicable):

  • Payment gateway integration (multiple options)
  • Prominent cart / basket buttons
  • Unlimited products & categories (Capacity)
  • Stock / inventory management
  • Auto order confirmation emails
  • Sales Reporting
  • Shipping / returns info pages

 

FREE optional extras:

  • Social media integration
  • Reviews / Blog pages
  • Email date capture

Perfect for capturing essential moments, this package is suitable for events, family gatherings, and special occasions.

What’s Included:

  • Up to 2 hours of filming and photography.
  • Professional editing of captured footage and photos.
  • Highlight reel or photo album delivery.

Add-Ons:

  • Drone Use: (Optional Extra)

Unique Selling Points:

  • Ideal for small events or intimate gatherings.
  • Professionally edited content to cherish essential moments.

Setup:

  • Domain name
  • 12 months hosting
  • Emails
  • Privacy Policy (GDPR)
  • SSL Certificate

Support:

  • Dedicated project manager
  • Back-end access & training
  • Unlimited alterations*
  • Technical support
  • Inhouse content writers
  1. Platform Management: We’ll manage up to 2 social media platforms, such as Facebook and Instagram, ensuring a strong online presence.

  2. Content Creation: Our team will create engaging and tailored content for your brand, including eye-catching visuals and well-crafted captions.

  3. Scheduling: We’ll schedule and post 3-4 high-quality posts per week at optimal times to reach your target audience.

  4. Audience Engagement: We’ll actively engage with your audience, responding to comments and messages, fostering a sense of community.

  5. Monthly Analytics Report: You’ll receive a comprehensive monthly report detailing the performance of your social media accounts, including key metrics and insights.

  6. Consultation: Our marketing professionals will be at your disposal for consultations to discuss strategies, goals, and any questions you have regarding your social media presence.

With our Social Media Management package, we’ll help you enhance your online visibility, engage with your audience effectively, and drive your brand’s success in the digital space.

1. Website Audit:

  • In-depth analysis of your website’s current SEO status.
  • Identification of technical issues affecting performance.

2. Keyword Research:

  • Comprehensive research to identify relevant and high-performing keywords.
  • Selection of target keywords based on your business goals.

3. On-Page Optimization:

  • Optimization of meta tags, headers, and other on-page elements.
  • Content recommendations for improved SEO performance.

4. Content Creation:

  • Regular creation of SEO-optimized blog posts or articles (up to 6/month).
  • Content designed to engage your audience and boost search rankings.

5. Backlink Building:

  • Strategic link-building campaigns to increase your website’s authority.
  • Outreach to relevant websites for quality backlinks.

6. Monthly Reporting:

  • Detailed reports on keyword rankings, website traffic, and performance improvements.
  • Analysis of SEO efforts and recommendations for the next steps.

Project Details

Klip Global is an esteemed organization specializing in workforce development, known for its comprehensive range of services including virtual masterclasses, coaching, mindfulness sessions, and an innovative app designed to support staff growth and development. Despite their valuable offerings and strong mission, Klip Global faced challenges in effectively communicating their unique value and services online, leading to underwhelming visibility and engagement in the digital landscape. Recognizing the need for a strategic and integrated digital marketing approach, Klip Global partnered with Pixel Media Group (PMG) to address and conquer the challenges by devising tailored solutions. 

Key Challenges:

  • Lack of Online Visibility and Engagement: Klip Global was struggling to make a significant impact online. Their website was not ranking well on search engines, and their social media presence was inconsistent, leading to missed opportunities in attracting and engaging with their target audience.
  • Inconsistent Branding and Communication: Klip Global’s brand messaging and visual identity were not cohesive across different platforms, leading to confusion and a diluted brand image.
  • Inadequate Lead Generation and Conversion: Klip Global was not effectively capturing or converting leads due to a lack of engaging content and clear calls-to-action on their website and social media platforms.
  • Limited Reach and Engagement in Target Market: Klip Global was not reaching or engaging effectively with their target market. Their content strategy was not aligned with the interests and needs of their potential clients.
  • Ineffective Tracking and Analytics: Klip Global was not adequately tracking the performance of their digital marketing efforts, leading to missed insights and opportunities for optimization.
 

Solutions:

  • High Online Visibility and Active Engagement: PMG overhauled Klip Global’s website with a focus on SEO-friendly content and intuitive design to improve search rankings. A robust social media strategy was also implemented, ensuring regular, high-quality content and active community engagement to build a strong online presence.
  • Consistent Branding and Clear Communication: PMG developed a cohesive brand identity, including a logo redesign and uniform color schemes and typography. We also created a suite of consistent, high-quality marketing materials and digital assets, ensuring a unified and compelling brand story across all channels.
  • Effective Lead Generation and High Conversion Rates: PMG introduced interactive elements and clear calls-to-action in the website redesign, improving user engagement and lead capture. A content strategy focusing on value-driven and actionable content was also implemented to nurture leads and improve conversion rates.
  • Extensive Reach and High Engagement in Target Market: PMG conducted thorough market research to understand the needs and preferences of Klip Global’s target audience. Based on these insights, a tailored content and social media strategy was developed, focusing on creating and distributing content that resonates with the audience, thereby increasing reach and engagement.
  • Effective Tracking and Comprehensive Analytics: PMG implemented advanced tracking and analytics tools to monitor key performance metrics across the website and social media platforms. Regular reports and insights are provided, enabling informed decision-making and strategy refinement for continuous improvement.
 

Through a deep understanding of Klip Global’s challenges and a commitment to delivering tailored solutions, Pixel Media Group has successfully addressed the pain points, paving the way for enhanced brand visibility, engagement, and growth in the digital realm.

Step By Step

To make the project run as smoothly as possible we will guide you through the following steps.

Step 1

Design Briefing

About you, the brand, the business and your detailed project requirements.

Step 2

Branding

From logo to typography, full brand guidelines provided.

Step 3

Bespoke Design

Your briefing brought to life in a unique concept visual with unlimited alterations.

 

Step 4

Web Build

Custom coded features and functionality built to your specific requirements and your own approved design.

 

Step 5

Launch

Go live online, once approved. Full back-end training given Support & Aftercare.

 

Step 6

Aftercare

Unlimited alterations, changes and additions with a personal, dedicated account manager.

 
 

Step 7

Grow / Scale

Optional expert marketing channels available to scale up your business and exceed your goals.

 

Contact

We look forward to hearing from you, If you have any questions please don’t hesitate to drop us a message or give us a call.

We look forward to speaking to you soon!