Client

M&P Estates

Contents

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What We DID

Let’s break it down…

Web Design:

  • Design briefing
  • Fully bespoke web design
  • UX & UI focus

 

Web Development:

  • Custom coded
  • Full stack developers
  • Fully responsive (Mobile friendly)
  • Unlimited pages
  • Speed optimised
  • SEO friendly

 

For eCommerce (if applicable):

  • Payment gateway integration (multiple options)
  • Prominent cart / basket buttons
  • Unlimited products & categories (Capacity)
  • Stock / inventory management
  • Auto order confirmation emails
  • Sales Reporting
  • Shipping / returns info pages

 

FREE optional extras:

  • Social media integration
  • Reviews / Blog pages
  • Email date capture

Designed for more extensive coverage, this package is suitable for weddings, celebrations, and corporate events.

What’s Included:

  • Up to 4 hours of filming and photography.
  • Comprehensive editing of footage and photos.
  • Highlight video and extended photo album delivery.

Add-Ons:

  • Drone Use: (Optional Extra)

Unique Selling Points:

  • Ideal for capturing the highlights of significant occasions.
  • Professionally edited content to relive memorable moments.

Setup:

  • Domain name
  • 12 months hosting
  • Emails
  • Privacy Policy (GDPR)
  • SSL Certificate

Support:

  • Dedicated project manager
  • Back-end access & training
  • Unlimited alterations*
  • Technical support
  • Inhouse content writers
  1. Platform Management: We’ll expertly manage up to 4 social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to ensure a broad online presence.

  2. Content Creation: Our team will craft and schedule 5-7 engaging posts per week, tailored to your brand’s unique identity.

  3. Full Marketing and Social Media Plan: You’ll receive a comprehensive marketing and social media plan designed to optimize your online strategies and achieve your business goals.

  4. Monthly Analytics Report: Gain valuable insights into your social media performance with a detailed monthly report, including key metrics and actionable recommendations.

  5. Bi-weekly One-on-One Meetings: Enjoy regular meetings with our experts to discuss progress, strategy adjustments, and address any questions or concerns.

  6. Social Media Profile Setup and Management: We’ll set up and manage your social media profiles, ensuring a consistent and professional online presence.

  7. 10% Discount on Content Creation Services: As a bonus, you’ll receive a 10% discount on our content creation services, further enhancing your content quality.

With our Silver Social Media Management package, you can expect an elevated online presence, increased engagement, and a strategic approach to meeting your marketing objectives.

In addition to the Essential Package, the Advanced Package includes:

8. Local SEO Optimization:

  • Google My Business optimization for local search.
  • Local citation building for improved visibility in local searches.

9. Advanced Analytics:

  • Integration of advanced analytics tools for in-depth website analysis.
  • Customized insights and recommendations based on analytics data.

10. Additional Content Creation:

  • Creation of additional SEO-optimized content (up to 12/month).
  • Diversification of content types, such as infographics or video content.

For businesses that want a premium, top-tier branding experience.

What’s Included:

  • Logo Design (4 initial concepts, unlimited revisions).
  • Comprehensive Branding Guide (including brand story, mission, vision).
  • Social Media Profile Image and Banner Design.
  • Business Card Design (double-sided with premium finishes).
  • Email Signature Design.
  • Custom Graphics for Marketing Materials (flyers, brochures, etc.).
  • Branding for Stationery (letterheads, envelopes, etc.).
  • Brand Merchandise Design (t-shirts, mugs, etc.).

Project Details

M&P Estates, recognized for its exceptional real estate services and market expertise, encountered notable digital hurdles before their partnership with Pixel Media Group (PMG), leading to a series of critical challenges in their online presence, which included the following key challenges.

The Key Challenges:

  • Weak Digital Presence & Branding: M&P Estates faced challenges in establishing a strong digital presence. Their outdated website and inconsistent branding across various platforms hindered their ability to attract and engage potential clients effectively.

  • Reduced Visibility & Search Engine Ranking: The company struggled with low search engine rankings and insufficient online exposure, which limited their reach to potential clients and affected their market competitiveness.

  • Unengaging Marketing Materials: M&P Estates lacked compelling and professional marketing materials, which was crucial for showcasing properties and engaging with the target audience effectively.

  • Unsustainable Online Performance: The dynamic nature of online marketing, especially SEO, required constant monitoring and strategy adjustments to maintain and improve online performance and visibility.

  • Minimal Social Media Engagement: M&P Estates was not fully leveraging the power of social media, resulting in missed opportunities for brand promotion and client engagement.

Solutions

  • Strong Digital Presence & Branding: PMG revamped M&P Estates’ digital footprint by designing a modern, responsive website, ensuring cohesive branding, and integrating high-quality visual content. This approach significantly enhanced the company’s online visibility and brand consistency, making it more appealing and accessible to clients.
  • Enhanced Visibility & Search Engine Ranking: PMG implemented a robust SEO strategy, focusing on keyword optimization, on-page SEO enhancements, and quality backlinking. This not only improved M&P Estates’ search engine rankings but also increased their website traffic and online visibility.
  • Engaging Marketing Materials: PMG provided comprehensive services in filming, photography, and graphic design, creating high-quality visual and marketing materials. These materials not only highlighted the unique features of the properties but also elevated the overall brand image of M&P Estates.
  • Sustained Online Performance: PMG offered ongoing SEO services, ensuring that M&P Estates’ online presence is not just maintained but also continuously optimized. Regular analytics reviews, content updates, and strategy refinements were conducted to adapt to the evolving digital landscape.
  • Maximise Social Media Engagement: PMG took charge of M&P Estates’ social media management, crafting a tailored strategy that included consistent content posting, audience engagement, and performance analytics. This proactive approach significantly boosted the company’s social media presence and engagement rates.

 

PMG’s comprehensive digital marketing strategies and solutions directly addressed the pain points of M&P Estates, paving the way for improved market presence, client engagement, and overall business growth. Through this collaborative partnership, M&P Estates is well-positioned to continue its trajectory of success in the highly competitive real estate market.

See the results

Step By Step

To make the project run as smoothly as possible we will guide you through the following steps.

Step 1

Design Briefing

About you, the brand, the business and your detailed project requirements.

Step 2

Branding

From logo to typography, full brand guidelines provided.

Step 3

Bespoke Design

Your briefing brought to life in a unique concept visual with unlimited alterations.

 

Step 4

Web Build

Custom coded features and functionality built to your specific requirements and your own approved design.

 

Step 5

Launch

Go live online, once approved. Full back-end training given Support & Aftercare.

 

Step 6

Aftercare

Unlimited alterations, changes and additions with a personal, dedicated account manager.

 
 

Step 7

Grow / Scale

Optional expert marketing channels available to scale up your business and exceed your goals.

 

Contact

We look forward to hearing from you, If you have any questions please don’t hesitate to drop us a message or give us a call.

We look forward to speaking to you soon!