Guides
Plain-English guides for small businesses
Practical, researched guides on getting found on Google, joining up your systems and getting software that fits how you work. No jargon, no hard sell, and sources where it matters. Best read with a cuppa.
Get found locally
Google Business Profile and Google Maps
For most local businesses, more people see the Google listing than the website. So start there, ideally before it shows last year's opening hours again.
How to optimise your Google Business Profile
Categories, service areas, photos, posts and reviews, plus the mistakes that get UK profiles suspended. With a 14-point checklist.
Read the guide Local search · 8 minHow to rank higher on Google Maps
Why the business down the road keeps appearing above you, the part you can't change, and the honest steps that help you move up.
Read the guideSystems and software
Integrations, automation and custom apps
Stop retyping, stop chasing, and stop juggling five logins. Get software that fits how you actually work.
Connecting your booking system, CRM and accounts
For anyone copying bookings into a spreadsheet at 11pm. APIs, Zapier and custom integrations in plain English, with costs, pitfalls and UK rules.
Read the guide Custom apps · 8 minDo I need a custom app? 10 signs you've outgrown spreadsheets
The warning signs, the cheaper fixes to try first, and when a custom app is the right answer.
Read the guide App development · 11 minChoosing an app developer: questions to ask
25 questions on cost, code ownership, security, app stores and support, plus the red flags that mean walk away.
Read the guideWebsites
Planning a website
How much does a website cost in the UK in 2026?
Honest price ranges, the running costs people forget, what drives the price and how to compare quotes.
Read the guideGot a question we haven't covered?
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Tell us what's driving you mad. We'll ring you back, talk it through, then send a written proposal with fixed prices. You decide if it goes ahead. No pressure, no jargon.
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- Plain English, no jargon, no hard sell
- Based in Brentwood, Essex, working UK-wide
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